Do we actually want new technology, or is the want engineered by marketing?

First of all, Merry Belated Christmas! I hope you received you new iPad or Nokia Lumia Tablet or Galaxy Gear or Lenovo Yoga 2 Pro gracefully whilst showing as much excitement as is fair to others who’re fuming due to the fact that you’ve just got that they’d wanted. Furthermore please don’t be a fool and feel the need to publish your wonderful gifts all over Facebook or Twitter because you may as well just be saying ‘Look what I’ve got be jealous’ and no one really benefits from that one apart from your ego.. Which must be pretty massive anyway so no need to inflate that any further eh?

So the real blog post starts here, after the grand opening ceremony of presents and surfing the web for the past few weeks trying to find presents to suit members of my family I began to think about the rapid development in technology, specifically, consumer electronics and i was thinking about how some technology today seems ridiculous, just the prospect of the Galaxy gear at the moment perplexes me, i think, who on earth would want to take selfies with a watch? Well, unless your honestly too rich to care about money why not just do it with your phone, furthermore, this sort of technology will be outdated in a matter of months as Samsung push upgrades of this product as much as they can to eventually get people to accept that its becoming socially acceptable to talk to your watch rather than to your phone..

And how do companies make people want this technology? They market them cleverly and slide them into popular culture, music videos, red carpet events, all of which photobombed by a pair of Monster Beats by Dr Dre headphone or chunky Galaxy gear watches, then consumers believe that the product will enhance their lives, that by wearing the watch or listening through the headphones they too can be as cool as the celebrities who are paid stupendous amounts to endorse them.

All of this then got me to think, well, its hard to actually realise when companies have actually succeeded in doing this as we have been cultivated as an audience ever since we entered this world, nowadays its virtually impossible to avoid advertising unless you live in a box or on a farm, therefore will we ever really know if we need a product, what’s wrong with the one you have? Does it still work? If yes perhaps you should just take a quick pause to evaluate your real needs, the culture of out with the old and in with the new has been pushed to new limits by the technology industry and it’s worrying to see people’s ambitions and goals now become materialistic.

Food for thought.


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