Today we were introduced to a new group project which would run up until the third week of October. The brief specifies we are to ‘define Dorsetness’ and explore what independence would mean for the county if it were to be separate from the United Kingdom, it is worth noting that due to our course not focussing so much on the history of Bournemouth and Dorset in any sense we immediately were faced with the challenge of working out what represented Dorset to give us a starting point for our first iteration of our idea. This involved studying the geographical layout of Dorset and researching the people of Dorset. Upon finding mined results to this in the 15 minute window we were given to assemble an idea we were left to make up for ourselves what ‘Dorsetness’ is.
The project is designed to allow us to use an iterative process. An iterative design process (diagram seen below) is one which works through the stages of a design which allows the designer to use feedback and improve upon the design (prototyping) and create a better design as a result therefore this is a commonly used design process. We will be using this process during the project to gather feedback from peers and lecturers which will enable us to make a more successful advertising campaign for the independence of Dorset.
Another design process we learnt about today was the waterfall approach (diagram seen below), the waterfall approach is a sequential development method which takes a slightly simpler view on the design process. It is usually adopted by industries who work on strict time constraints where each process is carefully structured to ensure all work is completed on the process without coming back to a process as this would usually cause expensive delays for companies wishing to bring out products by a certain time or for a certain day or when companies assemble a product in different locations which would require excellent logistics and sound planning in order to do so as cost-efficiently as possible.
Designers typically prefer the iterative design process as it allows them to experiment with an idea in order to achieve their goal allowing them to develop an idea through client based feedback which is extremely important in our field.