Our project on completing an advertising campaign for Dorset Independence and “what it might look like” the quote my lecturer. Our final rendition of the campaign is shown below, in my opinion when viewed in the right conditions I believe the poster works well, it uses green and dark green to signify the landscape of Dorset and the extensive green spaces in the county, the colours used and the gradient between light green and dark green is meant to show how Dorset is full of public areas which many people enjoy and travel to every year. Green as a colour can also be associated with a green traffic light, this signifies ‘go’ or ‘move’ which not only shows the viewer that this is a positive thing to do but that they should ‘go’ and vote for independence for Dorset, this is key in our campaign as it relies on convincing the public that this is the correct choice to make.
Using the persuasive technique emotive language to create the ‘Dorset’ we have taken a positive approach to promoting this campaign, this approach is designed to encourage people who live in Dorset to think positively about the county they live in to encourage them to think about voting for an independent Dorset which can sustain itself despite being cut off from other parts of England, as well as this by using a filler alternative to block text this creates interest in the name and should draw the audience in to look at the poster.
Here is the final iteration of our poster for this project, of course in reality iterative design could simply keep going round the cycle forever however due to time constraints this is the final design of our poster. In the future or should we have had more time as a group to complete this project we would no doubt have simply taken on more feedback on this iteration of the design and improved it further to be a more effective advertisement for the independence of Dorset.